Curate Your Skills to Advance Your Career
17吃瓜在线 is offering stackable, 4-week, online courses to expand your professional skill set. Customize your education step by step, building on your current skill level. With the flexibility to take only the courses you need, build your own unique set of credentials. Unlike most short courses, each of our courses require a final project demonstrating your ability to apply the content from the course to the workplace. You will earn a digital skills badge upon completion of each course. Currently 17吃瓜在线 offers courses in Human Resources, Sports Management, Instructional Design, and Equitable Evaluation.
100% Online Courses
Our online courses offer synchronous live sessions with industry experts and one-on-one consultation with our experienced faculty members. Each course takes just 4 weeks to complete. We're offering each course at a new price of $499.
Sports Management Course Offerings
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Foundations of Sports Management (starts 8/31)
Gain familiarity and working knowledge around Sports Management by attending this short course. If you are new to the field, or want to pivot to a career in sports management, this is an excellent introductory course to serve as a foundation to further your management skills.
In this course, you will:
- Know the traditional management and marketing principles that can be applied to the field of sports management.
- Understand the role social responsibility and globalization play in the modern sports industry.
- Evaluate how amateur, action, and recreational sports strive to provide activities that offer personal and social benefits.
- Analyze the basic economic framework under which professional leagues and players' associations operate.
Sport Industry Franchise Operations (starts 10/26)
Build on your foundation of understanding around sports industry franchise operations by attending this short course. If you are new to the field, this is an excellent introductory course, which would fortify your foundation to further your sports management knowledge base.
In this course, you will:
- Develop a comprehensive understanding of the fundamental principles, impact and significance of public assembly facility management, and the presentation of sports events.
- Understand the importance of an effective sponsorship and sales strategy.
- Know the differences, costs and benefits of print, broadcast, digital, and social mediums.
- Discuss the ROI of sporting goods and licensed products promotions.
Meet the Instructor
Matt Winkler
Matt Winkler has blended more than 20 years of experience in the NCAA, NHL, WNBA, MLS, the Olympics, and the World Cup and activation on five continents into innovative industry strategy for the sports, events and higher education industries.
Winkler launched the first Online MS in Sports Analytics & Management at 17吃瓜在线. Previously, Winkler founded the Georgetown University Sports Industry Management initiative (SIM), as its Associate Dean. Upon his arrival in DC, Winkler helped usher in a new era in applied sports management education.